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IndiaMART Odoo Integration

Bring your IndiaMART buyer enquiries straight into Odoo CRM, automatically.

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Preview thumbnail for the IndiaMART Odoo connection demo video, showing IndiaMART selected in the Connect popup Play video

How Buyer Enquiries Come Into Odoo

IndiaMART enquiries flow into your Odoo CRM automatically, either instantly via webhook
or on a 15-minute sync, then get assigned to the right sales team.

1
IndiaMART

Buyer submits an enquiry

2
CRM Markethub

Lead is received and mapped

3
Odoo CRM

Lead record is created

Leads reach Odoo instantly through a webhook, or automatically every 15 minutes via a scheduled API sync.

Once connected, the lead status shows as "Connected" and new enquiries are created in Odoo CRM as they arrive.

Odoo CRM Connect popup with IndiaMART selected among available MarketHub platforms

How to Set Up



1
Connect IndiaMART

Go to CRM, click Connect, then select IndiaMART.

2
Choose a sync method

Pick Receive Leads Instantly (Webhook) or Fetch Leads Automatically (API key, every 15 minutes).

3
Configure credentials

Enable the webhook in the Credentials tab, or generate and enter your Pull API Key from IndiaMART.

4
Test the connection

Click Connect or Test; status changes to Connected once validated.

5
Fetch old leads (optional)

In Debug mode, set a date range and click "Fetch Leads from IndiaMART".

Odoo CRM Credentials tab showing IndiaMART API key field and sync mode options Odoo CRM Fetch Leads tab with date range picker for retrieving old IndiaMART leads

Feature Details

What the IndiaMART integration does, and what it doesn't. Click a section to expand.

What it does
  • Connects via Webhook for instant lead delivery as enquiries are created.
  • Connects via API Key for automatic sync on a 15-minute cron job.
  • Shows a live Connected / Disconnected status on the Sales Team record.
What it doesn't do
  • No true real-time sync on the API Key method; leads arrive on the 15-minute cron.
  • Doesn't auto-configure the Webhook URL inside IndiaMART; that step is manual.

What it does
  • Creates a new lead record in Odoo CRM for every IndiaMART enquiry.
  • Assigns incoming leads to the connected Sales Team automatically.
What it doesn't do
  • One-way only: pulls leads from IndiaMART, never pushes data back.

What it does
  • Lets you fetch old leads for a chosen date range on demand.
  • Confirms success with a "leads created successfully" message.
What it doesn't do
  • Doesn't fetch historical leads automatically; Debug mode must be enabled manually first.
  • The date range for a single fetch is capped at 7 days maximum between the start and end date.
  • After a successful fetch, the next fetch request can only be made after a 5-minute interval.

Frequently Asked Questions

Either instantly through a webhook, or automatically every 15 minutes using your IndiaMART API key.

Webhook delivers leads in real time as they're created; API key sync fetches new leads every 15 minutes via a scheduled job.

Yes, using Debug mode you can set a date range and fetch historical leads from IndiaMART into Odoo CRM.

The connector status changes to Disconnected, and the admin is notified by email so the API key can be reconnected.

Ready to connect IndiaMART to Odoo?

Get your buyer enquiries flowing into Odoo CRM with no manual data entry.

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